Aveda recently spoke with Matter of Trust to learn more about their progress in the gulf.  Matter of Trust is continuing their hair collection and expects to have 25 miles of hair boom assembled by the end of this week and made available for the oil cleanup.  Municipal public works departments, harbors, and emergency management teams in Gulf States such as Florida and Alabama are actively using the hair booms to protect their coastline and beaches.  The natural buoyancy and absorbency of hair make it a viable solution for removing oil from eater.  The oil-soaked hair booms also break down more efficiently with minimal off-gassing since they’re made primarily of natural materials.  See Matter of Trusts video demonstrating the effectiveness of their booms.

There is an ongoing need for hair clippings to support Matter of Trust’s hair boom program.  Hair clippings donated by institutes and salons can contribute to the cleanup in the gulf and also help with the 2,600 other oils spills that happen each year around the world.

The Aveda Institute network has responded in a BIG way.  We have joined forces and are collecting all hair clippings for the Hair Mat Oil Spill Program.  These clippings are being sent out to 13 different locations and aid in the Gulf clean up.